Highlighting the link between education and homelessness was the aim. The clients wanted a video. One that would be shared as widely as possible. We knew we had to package the message in a clever way. I pitched an idea of the President of Ireland and a well know comic impersonating him in a humorous exchange in the Áras an Uachtaráin. It may seem far fetched, but this almost happened. However, with such an important message, we did manage to persuade some equally recognisable people to help us out. Within a day of being released the video was trending in top position on twitter in Ireland. Result.

Direction and script development by the very talented Ian Fitzgibbon and Tom Kelly.