This project was a collaboration with my son Cal and our second pub concept in the great city of Limerick.  Hot off launching Pharmacia into the stratosphere Cal was approached to develop the look, story and cocktail menu behind a new bar – 101 O’Connell Street Limerick.  Mixing a bit of local history with healthy dash of fantasy, a story was born. And with help from Niall Carey, copywriter extraordinaire who bashed our story into shape, and Eoin Coveney, Ireland’s, if not the universe’s most talented comic book artist who brought our characters to life.  It only took a couple of months to become Limerick’s busiest venue.