Now recognised as one of the best pubs in Limerick, Pharmacia is known the world over, thanks in part to the coverage it has received in publications such as the Aer Lingus Cara Magazine and numerous mentions in Blindboy’s podcast. The name, scribbled logo and overall visual concept was presented to me by my son Cal – the client, all I had to do was ‘make it look right’. Great fun working with him. And even better fun hanging out in a great bar with him.