The AA is an iconic brand, coming to the rescue of stranded motorists for over a century. However, when it came to selling their other services consumers weren’t as quick recalling the home, car, and travel insurance products. We were asked to help. And we were asked to do something different to the insurance category. Our response won a four way pitch and went on the be nominated for an Aim Award and several other effectiveness awards too. Gai Griffin was my creative partner. Directed by Lorcan Finnegan. VFX by Rhythm & Hues.