Arnotts, the oldest Department Store in Ireland, gave me and my writing partner Gai Griffin the task of coming up with the name, look and supporting campaign for their new customer loyalty programme. We obliged. One year later with over 400,000 card holders and counting, it’s been nominated for an Aim Award and won Gold for Smartest Retail, Gold for Smartest Integrated Campaign at the Smart Marketing Awards 2015. Wonderful.