In the run up to Mothers’ Day we’re all thinking about our mums and how much they mean to us. And it is with this spirit of gratitude and appreciation we’re asked to spare a moment to think about the new mums and the mums-to-be […]
Barnardos. Friendly Giants.
We all know the work Barnadoes does is incredible. And a lot of that work is made possible by the donations from the public, of which the most critical are their regular donors. I was asked to create a new platform for their communications to […]
Pieta House. Share the light.
I was asked along with my colleague Chris Kennedy to create a video for Aviva’s Charity of the Day, Pieta House, for social media and the big screens at the Aviva Stadium. Given the context we drew a comparison between the battle a rugby player faces […]
King Crisps. King of the Hill.
Appearing on bridges around Croke Park in Dublin this summer is a campaign I worked on for Largo Foods for King crisps. Bernard Brogan is the undisputed King of Hill 16 and it seemed only fitting to deck him out in true warrior fashion to […]
Wicklow Wolf. Christmas cheers.
Christmas messaging is pure cliché for so many brands now. But not Wicklow Wolf.
Wicklow Wolf Brewing Company.
The brewers had the name. I was asked to create the branding and labels.
Arnotts. Jewellery Hall.
I was asked to create a press ad to promote Arnotts Jewellery Hall. There was one slight problem however. There are a wide selection of brands on offer and the client didn’t want to highlight one over another. The solution: a carefully placed headline. Photo: Kip […]
Irish Orienteering Association.
Orienteers are a rugged lot. No fancy air conditioned gyms for those boys and girls. I was asked to produce a series of posters to encourage people to consider this alternative way to keep fit and meet new people.
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Arnotts. The Wonder Card.
Arnotts, the oldest Department Store in Ireland, gave me and my writing partner Gai Griffin the task of coming up with the name, look and supporting campaign for their new customer loyalty programme. We obliged. One year later with over 400,000 card holders and counting, it’s been nominated for an Aim […]
Zurich. Dear 30 Year Old Me.
Convincing younger people to start a pension is a pretty tough job. But find the right idea and it’s possible. This Award winning campaign ( Brand Campaign of the Year 2014, AIM Awards) for Zurich pensions delivered a return on investment of over 400%. I wrote and art directed […]
Toyota. All Things to All People.
Rated as one of the world’s 10 best pieces of work in the automotive category in 2014 according to The One Show, I created this TV spot for Toyota with fellow creative Gai Griffin. Beautifully directed by Zak Emerson from Butter.
Focus Ireland / Aviva. Education is Insurance.
Highlighting the link between education and homelessness was the aim. The clients wanted a video. One that would be shared as widely as possible. We knew we had to package the message in a clever way. I pitched an idea of the President of Ireland […]
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